I think that many wineries are very careful to make the labelling match the price point. It might be more about trying to make their top end wines seem worth more as much as it is about making the inexpensive wine seem ‘cheap’.

But to paraphrase an old adage; “You can’t judge a wine by it’s label.”

That is, all three essentially look like ‘cheap’ average quality wines, even though whats inside the bottle is rather impressive booze?